What It's Like to Be...
Dan Heath’s podcast features a flexible branding solution that adapts to each career story, delivering a consistent and captivating visual identity episode after episode.
Podcast Branding That’s Ready for the Job at Hand
Ever wondered what it’s like to step into someone else’s workday? From how a couples therapist handles unsolicited advice requests to what gets a stadium beer vendor fired, bestselling author Dan Heath dives into the fascinating, untold stories behind unique professions in his podcast, What It’s Like To Be…. It’s a curiosity-fueled exploration of jobs we’ve all wondered about but never had the opportunity to ask all the nosy questions.
Dan reached out to me to create podcast branding that matches the show’s engaging, insightful tone while staying true to his established persona. The result is a clean, iconic name-tag emblem that seamlessly ties to Dan’s previous book covers. This adaptable design highlights each guest’s career, ensuring the podcast’s visuals are as compelling as its stories—perfect for episodes, promotions, and social media.
What It’s Like To Be… | Podcast Logo
Branding That Sticks, One Name Tag at a Time
Dan Heath’s What It’s Like To Be… podcast offers a deep dive into the fascinating world of work, uncovering the stories behind various careers and the people who love them. Each episode features a new profession, with insights into what makes it unique and the challenges people face. The branding needed to reflect this diversity while maintaining a cohesive identity. The solution? A custom badge for each guest’s profession, inspired by the main podcast title, paired with a color and graphic system that makes every post pop on podcast feeds and social media.
What It’s Like To Be… | Podcast Branding
Branding That Stands Strong on Every Platform
Bringing New Meaning to the Term ‘Job Interview’
With each What It’s Like To Be… episode spotlighting a unique career, the podcast branding solution uses the familiar name tag design to highlight the guest’s profession in a fresh, engaging way. The minimal yet bold visuals capture attention on platforms like Spotify, while also seamlessly translating into promotional materials and social media posts. The design remains impactful and adaptable at any size, ensuring a cohesive and dynamic brand presence across all touchpoints, keeping the podcast’s identity strong and recognizable in every format.