Andi Bank
Meet Andi - the lovable bank mascot and guide who empowers you to take control of your finances using the banking app with the same name.
Feeling Lost in the World of Banking? Let ANDI Lead the Way!
Introducing ANDI, the innovative new banking app by Fidelity Bank designed to make managing money easier for everyone. With a focus on simplicity and convenience, ANDI stands for “a new day in banking.” Say goodbye to bank branches and hello to managing your accounts right from your phone with ANDI. Take control of your finances with ANDI’s friendly and approachable mascot who just happens to have the same name.
FMS, along with Bravo Charlie Tango, were chosen to launch the ANDI brand and its innovative banking app. Together, we created an approach to empower customers and combat the shady practices of traditional banks. Our solution? An informative and lovable bank mascot who shares your suspicions and confusion about the banking world. With his insider knowledge, he will guide you and make money management less daunting.
Client
Agency
Bank Mascot Design
and Animation
Justin Gammon
Supporting
Motion Graphics
Rob Fearon
Video Animatic
Andi Bank | Andifesto
Andi’s New Mascot Shakes Things Up
Banking Just Got More Animated
With the launch of the Andi Bank app, we created a one-minute animated video, (an Andi-festo) that not only showcased the app‘s unique features but also gave a warm welcome to our adorable mascot, Andi. Through this video, viewers got to know Andi as a relatable character who, like many of us, is wary of traditional banks and their sneaky practices. Andi is not just a lovable face, but a helpful guide who aims to simplify money management for all users.
Andi with an I
Meet Andi – the mascot and spokesperson for Andi Bank. He’s here to expose the sleazy tactics of other banks and protect you from their hidden fees and confusing jargon. He may be a friendly bank mascot, but don’t underestimate him – he’s been in the game for years and knows all the dirty tricks of those big banks. So relax, Andy’s got your back and is here to expose the hidden slimy-ness, legalese, and fees that the other guys use to keep you in the dark.
How a Mascot Made Banking Bearable
Bringing a Human Touch to Finance
Picture this: a world where your bank is always there for you, right in your pocket. No more fumbling with papers, no more standing in line. Just a simple and versatile app that puts you in control of your finances. That’s where the lovable bank mascot, Andi, comes in. He’s a touch of humanity. Andi is more than just a face, he’s a symbol of a new day in banking. With features like credit reporting and coaching, ID theft protection, ride share protection, and even dining discounts, Andi is more than just a bank, it’s your personal financial companion.
Andi Bank | Banking App
Andi Bank | Digital Billboard Ad
ANDI Brings Personality to Corporate Banking
From Bland to Bold
You may have seen ANDI’s bold and bright graphics popping up on display ads and billboards, with surprisingly off-kilter headlines. It’s all part of our effort to introduce ANDI the banker- a bank mascot of sorts. ANDI has been in the industry for years, and let me tell you, he’s seen it all. From hidden slimy-ness to confusing legalese and sneaky fees, he’s been right in the thick of it. But now, ANDI is here to protect you from all that. Those big guys may try to keep things confusing, but with ANDI by your side, you’ll never be left in the dark.
Creating a Modern Bank Mascot with Vintage Flair
From Paper to Pixels
As part of Weirdo Works’ brand strategy, we designed a bank mascot that embodies a retro vibe. Our goal was to create a character that exudes approachability and friendliness, making the Andi brand relatable. However, simplicity was also a key factor in the drawing process. We wanted Andi to be both simple and bold, with a modular design that would allow for flexibility in illustrating and animating a wide range of motion and emotions – particularly when it comes to finances.
Andi Bank | Mascot Sketches-to-Illustrations