Denny's Arcade Battle Royale
Denny's and Atari have become the perfect combo, serving up remixed gaming alongside a menu that satisfies all your late-night cravings!
Game On: Denny's and Atari Host Epic Arcade Battle!
Denny‘s and Atari have partnered to create a truly unique and interactive experience. By downloading the Denny‘s mobile app, customers can play custom games based off classic Atari titles like Asteroids Blast and Centipede. Gamers can use their favorite diner dishes and ingredients to unlock loyalty rewards and discounts. This nostalgic appeal of the classic arcade gaming environment can be fully enjoyed while still savoring the delicious diner dishes and desserts. So gather your friends and family and head to your local Denny‘s for a fun and competitive gaming experience!
Denny‘s hosted a spectacular event for its top gamers in the world of Atari. The best users from around the world were invited to gather in Las Vegas for a day of gaming tournaments and friendly competition. The celebration was streamed live on Twitch, and besides the chance to meet other amazing players, everyone was competing for exclusive rewards including custom–painted arcade cabinets. This was a once–in–a–lifetime experience, with gamers displaying their creative skills, making lasting friendships, and taking home incredible prizes.
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Taking Inspiration from Vintage Arcade Cabinets
Denny‘s and Atari: A Remix of Retro Artwork
The graphics on the 80s arcade cabinets were bold, bright and colorfully imaginative. The most popular arcade cabinet designs were pure works of art, with picture perfect depictions of the game they were promoting. The graphics often featured larger–than–life characters, vibrant explosions, and thrilling backgrounds that created a vivid atmosphere for gaming. On the sides of the arcade cabinets, the designers incorporated color and perspective to add realism. The vivid details, such as small inlaid patterns, patterns of light and shadows, and layers of color, continue to be appreciated today. These iconic graphics and designs are integral to the retro charm of the 80s.
The Centipup art is a humorous parody of the classic arcade game, Centipede. The art features a friendly pup instead of a menacing centipede, with the pup standing guard over a garden of fried eggs instead of the mushrooms of the original game. The side panels, front panel, screen overlay, and gameplay instructions mimic the original game perfectly, adding humorous touches like a pup for the centipede and a garden of puppy-friendly food items instead of the hostile mushrooms of the original game. The Centipup art is a fun and whimsical twist on the classic game while still providing the same challenging experience.
Denny‘s experienced the highest sales and restaurant traffic seen since 2006, with over 10 million impressions generated and nearly 500,000 app downloads in the first three months, making it the most successful partnership in their 65-year history.
Competing to Win Your Own Custom Arcade Cabinet!
Atari Grand Champions Face Off
Atari and Denny‘s have partnered to create the Arcade Battle Royale, an exciting competition for video gamers across the country. Fans had the chance to win a trip to Las Vegas and compete against each other for cash prizes and exclusive custom arcade cabinets. The competition was based on the highest scores from the Denny‘s app, with the winners being crowned after a final head–to–head showdown. The entire event was streamed live on Twitch, offering fans from around the globe an opportunity to watch and engage in the action.
Atari and Denny‘s both sought to bring their brands to an even wider audience with this collaboration. The competition offered fans a chance to win incredible prizes, as well as the opportunity to interact with each other and engage with gaming content. In addition, all of the live events, highlights, and results were made available for viewers to watch and follow, so that they could continue to experience the Arcade Battle Royale long after the competition was over.
Leveraging Influencers to Reach New Heights
Denny’s Atari Remix
Denny‘s has just dropped a sizzling limited–time menu and they‘ve got a creative way to promote it. EP+CO worked with Atari to give three classic games a Denny‘s makeover – Asteroids became Hashteroids, Centipede became Centipup and Break Out is now Take Out. But that‘s not all – EP+CO put their mad skills to the test and built the games from scratch. To get the word out, Denny‘s tapped tech–savvy influencers to play the newly remixed games on the OG Atari consoles. So, who‘s ready to take out some Hashteroids?