Voxi
Animation for Vodafone’s VOXI launch, contributing a set of strange, internet-native GIFs to Ogilvy UK’s multi-artist campaign.
Weird GIFs Enable Endless Connections
VOXI was Vodafone’s first UK sub-brand, created for a younger audience around unlimited data for social apps. Ogilvy UK’s launch campaign deliberately avoided looking like traditional telecom advertising, instead assembling work from more than a hundred creators, artists, filmmakers, knitters, bakers, and other internet oddballs into one chaotic launch film.
Ogilvy brought me in to create animation for the campaign. The trick was making the work strange enough to feel genuinely internet-native without looking like a brand trying too hard to be weird. I created four GIFs: three became part of the launch film’s multi-artist collection, while another was used across the VOXI website and promotional materials.
CLIENT
Vodafone
AGENCY
Ogilvy UK
STUDIO
Weirdo Works
YEAR
2017
MY ROLE
Art Direction, Animation
AWARDS
DMA Gold, 2018
DELIVERABLES
4 Animated GIFs, Launch Film Content, Website & Promotional Animation
RESULTS
3 GIFs included in the multi-artist launch film
1 GIF extended across VOXI web and promotional materials
Four Weird GIFs for a Weird New Brand
Lick the Competition With Weird GIFs
Working with Ogilvy’s creative team, I animated four deliberately strange little pieces built to sit comfortably inside the campaign’s jumble of creator-made content. Three were threaded through the launch film, while a fourth broke out on its own for the VOXI website header and other promotional materials.
There wasn’t a visual system to follow in the traditional sense. The common language was unpredictability. Each piece could look and behave differently as long as it felt like something you might genuinely stumble across online rather than something polished into submission by a telecom brand.
Four Animations, No Matching Required
GIF-ing for Giggles
Working with Ogilvy’s creative team, I animated four deliberately strange little pieces built to sit comfortably inside the campaign’s jumble of creator-made content. Three were threaded through the launch film, while a fourth broke out on its own for the VOXI website header and other promotional materials.
There wasn’t a visual system to follow in the traditional sense. The common language was unpredictability. Each piece could look and behave differently as long as it felt like something you might genuinely stumble across online rather than something polished into submission by a telecom brand.