Voxi

The launch ad for Vodafone's new youth brand Voxi, Vodafone’s first UK sub-brand, is equal parts weird, disturbing, and entertaining.

Vodafone

Weird GIFs Enable Endless Connections

Vodafone has created VOXI – a youth brand which celebrates creativity, weirdness, and opportunity. It encourages users to create their own content and celebrates the capability of the youth and showcases their best work – all of its eccentricities included. A launch ad for Voxi was created by Ogilvy UK, and it is equal parts weird GIFs and disturbing clips, but all about celebrating Internet culture.

This abstract film pays homage to the digital, creative community for whom it was built. More than 100 young creators, from artists and filmmakers to knitters and bakers, make content for Voxi’s marketing channels. This approach reflects the chaotic and uninhibited way that the connected generation create and communicate, better emphasizing Voxi’s focus on unlimited data for social apps.

Client

Vodafone

Agency

Ogilvy UK

Animator

Justin Gammon

Crafting Quirky GIFs to Captivate the Youth

Lick the Competition With Weird GIFs

Ogilvy UK reached out me to help them create a unique collection of weird GIFs for the Voxi brand launch. Working with the creative team responsible for the design and marketing of the project, I gladly provided set of imaginative GIFs that have since become an essential part of the Voxi launch and website branding. The animated characters featured in these GIFs were threaded throughout online media and short film.

This creative, dynamic approach to marketing is indicative of today‘s ever–changing internet culture. It’s exciting to work on projects where partners like Ogilvy UK embrace the quirky and fun approach to content marketing. It has enabled me to contribute ideas and animation which resonate with me and modern audiences.