Blacks Electrical Supply
60-year-old company, Blacks Electrical Supply, successfully rebranded with a focus on exceptional customer service, resulting in record-breaking sales and a standout brand.
Blacks Electrical Supply Gets a Bright New Look
Blacks Electrical Supply faced significant obstacles in an industry dominated by big box stores and online sales. Despite their 60 years of experience, the company struggled to retain customers due to an inconsistent customer experience, resulting in lost business. To revamp their image and stand out in a competitive market, the Worthwhile team devised a successful strategy centered on delivering top-notch customer service. This new initiative was encapsulated in the tagline “The Best Service, Every Time,” providing a guiding light for both our team and customers alike.
The impact was truly remarkable! Supported wholeheartedly by our dedicated team, Blacks experienced its most lucrative year to date, with record-breaking results in a single month. A combination of strategic sales techniques, innovative events, and engaging contests all played a role in delivering exceptional service to each and every customer. The pinnacle of our brand relaunch was the unforgettable 60th anniversary celebration, attracting hundreds of delighted customers and cementing our position as a standout brand in the market.
Blacks Electrical Supply | Rebranded Business Card
Blacks Electrical Supply | Utility / Delivery Van
Blacks Rolls Out Its Exciting Rebrand
Charged Up and Ready to Roll
Black‘s Electrical Supply has recently launched a new branding initiative to better align our company‘s mission of providing top-notch customer service with our overall image. As part of this exciting new upgrade, all of our company vehicles will now be adorned with sleek and bold wraps featuring our new tagline, “The Best Service, Every Time.” Whether seen on the road or at a worksite, these new wraps promote the company’s rebranding for success, highlighting their trustworthiness and reliability. With this new addition, Blacks Electrical Supply embraces their new image and is ready to continue exceeding expectations for their customers.
Blacks Electrical Supply Unveils New Uniforms
Plug into Style
Blacks Electrical Supply has recently unveiled their new company uniforms and branded clothing that not only have a modern and professional look, but also embody their commitment to top-notch customer service. With the tagline “The Best Service, Every Time,” the new upgrade and mission have inspired and empowered employees to provide the highest level of service, assuring customers that they will receive exceptional care and attention. This rebranding for success has not only improved the company‘s image, but also reinforced their dedication to customer satisfaction. The new uniforms and branded clothing truly encapsulate Blacks Electrical Supply‘s goal of being the best in the industry.
Blacks Electrical Supply | Employee Shirt and Jacket
Blacks Electrical Supply | Logo Variations
Blacks Electrical Supply | Branded T-shirts and Caps
New Merch Reflects Revamped Brand
A Fresh Look for Better Service
When rebranding Blacks Electrical Supply, we knew we had to create something bold, clean, and reflective of their brand refresh and energy. The result was a logo and branding that extended seamlessly into merchandise, including t-shirts and hats. These new items serve as a tangible representation of the company‘s renewed image, exuding a sense of trustworthiness and embodying their brand identity. Seeing workers and employees proudly sporting these items on site, or customers expressing their brand loyalty through these products, is a testament to the success of this project and the power of effective branding.
Blacks Electrical Supply | Stationery
Blacks Electrical Supply | E-mail Newsletter (Mobile View)
Blacks Electrical Supply | Utility / Delivery Truck