Denny's Tumblr

By embracing the power of the animated GIF, Denny's Tumblr attracted a new generation of patrons – celebrating the unique absurdity that is Tumblr.

Denny’s Diner

Denny's Tumblr – Serving Up Quirky Content 24/7

The all-American, 60-year-old Denny’s Diner has managed to attract a new generation of patrons by embracing the absurdity that is Tumblr. By giving its social media team the freedom to create content that’s creative, timely, and downright bizarre, it has created an atmosphere that breaks through the corporate clutter and integrates seamlessly into Tumblr’s culture of creating and sharing its own content along with its fans’ content.

In partnership with EP+CO, Denny’s social channels were always on and serving up content 24/7. By keeping a pulse on trending and real-time conversations, they developed an authentic brand voice — talking to our followers instead of talking at them. I collaborated with the social team to help tap in to memes, commenting on cultural events, and engaging new audiences without excluding or alienating our existing followers.

CLIENT
Denny’s Diner

AGENCY
EP+Co

YEAR
2014–2017

ROLE
Art direction, animation, and concepting
Justin Gammon

RESULTS
#1 brand account on Tumblr
620,000+ followers before the brand left the platform in 2018

AWARDS
One Show Merit, Best Brand Social Media Page
National Addy
New York Festivals Finalist
Mashie Award
Shorty Award Finalist
Webby Award Nominee

PRESS
AdAge
BuzzFeed
Entrepreneur

Named Number One Brand on Tumblr

Denny’s Tumblr Prevails

Denny’s Tumblr celebrates the unique and bizarre, and culture that thrives on Tumblr every single day. Denny’s takes things up a notch by creating distinctive and authentic daily content to celebrate its food and its fans. So much so, in fact, they aren’t ever truly sure if its a real Denny’s corporate account. This proves we are doing our jobs. Tumblr has stated Denny’s is the number one brand on Tumblr in terms of Community Engagement.