What It's Like to Be...
Brand identity and visual system for Dan Heath’s podcast, built around a familiar name tag that changes with every profession featured.
Podcast Branding That’s Ready for the Job at Hand
Dan Heath wanted What It’s Like to Be… to feel approachable, curious, and flexible enough to cover a completely different profession every episode. The challenge was creating a podcast identity that could stay recognizable while constantly changing to reflect jobs as varied as firefighter, tennis coach, nurse, piano teacher, and dog trainer.
I developed the identity around the familiar “HELLO MY NAME IS” name tag, turning it into a flexible system that could change color, title, and supporting graphics from episode to episode. The result was a simple visual language that worked across podcast covers, social content, and promotional graphics while giving every guest and profession its own moment.
CLIENT
Dan Heath
STUDIO
Weirdo Works
YEAR
2024
MY ROLE
Brand Identity, Art Direction, Design
DELIVERABLES
Podcast Identity, Episode Artwork, Social Graphics, Digital Brand System
RESULTS
Logo plus a template for per-episode art
84 episodes running on the system
4.9 stars on Apple Podcasts
What It’s Like To Be… | Podcast Logo
Branding That Sticks, One Name Tag at a Time
The name tag gave the podcast a visual device people already understood instantly. By changing the profession, color, and supporting graphics for each episode, the identity could stay consistent without feeling repetitive.
I paired the tag with a simple graphic system built around bold color, handwritten job titles, and flexible layouts that could adapt to different podcast platforms and social formats. The structure stayed the same; the personality changed with the person being interviewed.
What It’s Like To Be… | Podcast Branding
Branding That Stands Strong on Every Platform
Bringing New Meaning to the Term ‘Job Interview’
Each episode introduced a new profession, which meant the system had to be easy to extend without redesigning the brand every time. New name tags, colors, and job titles could be dropped into the same visual framework while still feeling connected to the larger podcast identity.
That flexibility made the brand useful across episode covers, podcast platforms, social posts, and promotional graphics. Whether someone encountered one episode or ten, the system made it clear they were all part of the same show.