Kentucky After Dark
"Kentucky After Dark" encourages travelers to explore Kentucky's haunted locales in search of aliens, cryptids, ghosts, and more.
Team Kentucky
See What Lurks Beyond the Shadows in Kentucky
A first-of-its-kind marketing program has emerged to shine light on the lesser-known paranormal side of Kentucky. Kentucky After Dark, spearheaded by Coomer and the Kentucky Tourism, Arts and Heritage Cabinet, caters to those interested in true crime, supernatural entertainment, and thrill-seeking adventures. This campaign includes in-theater ads, digital spots, and creator content, and also a passport for travelers to chart their progress – motivating travelers to explore Kentucky in search of aliens, abandoned sanatoriums, and haunted hotels.
Coomer recruited me for my illustration and design expertise to create simplified yet recognizable depictions of each Kentucky After Dark locale‘s most notorious paranormal lore. Whether it be creepy cryptids, haunted buildings, or alien visitors, they needed to be unique and have enough detail to be easily recognizable. I worked with the team to deliver 12 custom-drawn vector drawings to be used on stickers that correspond with the passport, as well as web icons and potential merch or promotional use.
Client
Agency
Icon Illustrations
Photo Illustrations
Logo Design
Passport Design
Raking in Profits in Kentucky After Dark
Ghouls Gone Wild
The recent launch of the Kentucky After Dark program capitalizes on the considerable surge in interest in the supernatural and unknown. Statistics from the Kentucky Tourism partners suggest the haunted attraction industry is likely to generate between $300 and $500 million in ticket revenue. True crime and related supernatural TV shows and films are currently some of the most–watched content. Moreover, celebrating Halloween has become big business, with Americans spending up to $10 billion on this annual event, according to the National Retail Federation.
Take Your Travels to Another Level
A Fascinating (and Frightful) Journey Awaits
Kentucky has an exciting new way to explore its most haunted spots – a souvenir passport! It‘s now available at popular locations throughout the state, and you can use stickers to mark off the places you‘ve visited. This booklet is a helpful guide that will keep you up to date and moving as you explore the scariest places in the Commonwealth. Each section has tidbits of haunted lore making sure you have a well-informed trip, plus you get to earn cool stickers to show off to your friends that you bravely faced these spooky sites!
Kentucky After Dark | Haunted Passport with Sticker
Kentucky After Dark | Haunted Locales Illustrated Icons
Kentucky After Dark | Custom Website
A Spooky Site for Spooky Sites
Connecting with the Unknown
Coomer and Kentucky developed the Kentucky After Dark custom website featuring hauntingly iconic locations from across the state, such as the Waverly Hills Sanatorium in Louisville, the Kelly Green Men Alien Encounter in Hopkinsville, and the Battletown Witch Festival in Brandenburg. The spooky custom icons are central to each page, representing the history and spooky legends of each respective location. Each page provides maps and links to each corresponding town‘s tourism website to help travelers research where to go, where to stay, and what to see. Furthermore, visitors can participate in the haunted passport program, collecting stickers with these custom location icons at each scary site they visit and charting their progress across Kentucky.