Metrie Complete
Join Crumpled Pete in his crusade against blue tape abuse with the help of Metrie Complete pre-finished millwork.
Say Goodbye to Messy Painting with Pete & Metrie Complete
Metrie is the leading manufacturer of solid wood and composite moulding in North America. With over a century of expertise, Metrie has refined their love for exquisite millwork into a hassle-free solution for transforming any house into a stunning home. Now, they proudly present Metrie Complete – the pre-finished interior moulding that requires no additional painting.
Metrie enlisted the help of Wray Ward agency to spearhead the marketing efforts for Metrie Complete. As part of their campaign, a mascot was introduced – Crumpled Pete, a quirky ball of blue painter’s tape. Weirdo Works collaborated with Wray Ward to produce the character animation for Pete, infusing him with vitality and charm.
Metrie | Long-form Video Ad
Metrie’s Prefinished Moulding to the Rescue
Save the Tape. Pete will Thank You.
Metrie, in partnership with their marketing agency Wray Ward, enlisted the help of Weirdo Works to launch its latest product – Metrie Complete. This collection of prefabricated and pre-finished moldings takes the hassle out of painting for builders and homeowners, eliminating the need for blue painter’s tape. To showcase this concept, Metrie introduced its new illustrated mascot, Crumpled Pete, a personified ball of blue tape. In this spot, Pete is horrified by the sight of discarded tape on a job site, until he discovers the convenience of Metrie Complete. Weirdo Works brought Pete to life through custom 2D animation, adding charm and personality to Wray Ward’s original mascot design. Together, we successfully portrayed the message of “saving the tape” with Metrie Complete.
Metrie | Mascot Animated GIF
Bringing Thrills From Stills
Put Your Mascot in Motion
Wray Ward brought the lovable Crumpled Pete to life through a series of colorful and charming illustrations – each one capturing a unique emotion or expression for a variety of situations. Utilizing this artwork, Weirdo Works crafted a versatile character rig for Pete, incorporating elements from various versions to create the ultimate custom animation solution. With a touch of visual enhancement, Pete gained a sense of depth and dimension so he could be seamlessly integrated into live footage while maintaining his beloved retro cartoon mascot style. Crumpled Pete is now a dynamic and eye-catching character ready for any project.
